Well, we’re back from Sundance.
Our festival experience was truly unforgettable, one amazing moment after another. People came from everywhere to be part of our world premiere; the award for Those-That-Came-From-The-Furthest-Away surely goes to Christophe Julien and Pablo de Silva, our composer and cinematographer. They both flew in all the way from Paris.
So many Flowsters at Sundance! Our globally distributed production team suddenly found itself camped out in hotel rooms, together at last. We all became one instant, happy family — Gill and Augusta Brown Holland, Yvette Tomlinson, Stephen Nemeth, Caroleen Feeney, Matt Parker, Caitlin Dixon, Luis Ortiz Guillen, Katie Hipp, Katrina Rivers, Chidem Ali, Anne de la Baume, Rebecca Rogers, Stella Thomas, Ben Bazinet. All of us together in the same place at the same time for the same reason. Such an inspired crew!
Author and global water activist Maude Barlow joined us from Canada with her incredible new book, Blue Covenant. Author William Marks arrived from New Hampshire with his unprecedented Water Voices From Around The World. Activist Holly Wren Spaulding flew in from Michigan with the latest update on the Nestle situation (the court case continues).
Each day revealed moments of brilliance; a former Suez employee raising his hand in an early Q&A to express his deep appreciation to Irena for telling the truth; a government employee from New England announcing she’d revisit her efforts toward privatizing her state’s water apparatus after seeing the film. And a never-ending stream of people expressing solidarity and appreciation: people on shuttle buses, the street, in restaurants, all thanking us, regaling us about water issues in their hometowns, their cities, their countries. Water is a big story everywhere.
Monday we co-hosted a pizza party with IndieGoGo.com, a terrific crew building on online marketplace for indie filmmakers like us. Tuesday we jumped into a van to screen the film for a Salt Lake City audience. No industry, no press, no hype, just a theater filled with local film lovers.
They were so excited about the film our Q&A went past midnight, which left us totally exhilarated. The next day brought a standing ovation from the biggest Sudance audience we screened for (at the Library). At that moment, I think we all realized our years of work had been worth it, that our labor of love was going to have a life of its own, and a rather significant one at that.
Word’s gotten out; we’re getting invitations from festivals everywhere, and Irena leaves for Bombay tomorrow. It’s gratifying, it’s what we’d hoped for; now we can start working with the film as a tool, as a means to build awareness about what’s happening with water in different places all over the world. To empower people at a local level to create awareness. To take action.
We’re also getting great news about our future. We’re not only working through serious interest for North American theatrical distribution (more about that later), but we’ve just finalized an agreement with the prestigious Celluloid Dreams for international theatrical distribution. Here’s our release from this morning:
CELLULOID DREAMS TAPS “FLOW” INTERNATIONALLY
ENVIRONMENTAL DOCUMENTARY BECOMES
FIRST FEATURE FILM TO JOIN 1% FOR THE PLANET
New York, NY – January 31, 2008 – FLOW: For Love Of Water, which premiered in the Documentary Competition at the recently concluded 2008 Sundance Film Festival, will be represented by Celluloid Dreams internationally, it was announced today by FLOW Producer Steven Starr.
Additionally, the production team announced that the critically acclaimed film will be the first theatrical film to collaborate with the global environmental initiative 1% For The Planet for its eventual commercial release.
Filmed in 12 countries, FLOW is represented in North America by Josh Braun/Submarine. The announcements were made today following standing ovations at the film’s Sundance screenings, where interest has grown well beyond the festival premiere.
FLOW, directed by Irena Salina, focuses on water politics, pollution and human rights while highlighting the local intimacies of the global water crisis. Salina spotlights efforts of people across the globe fighting for birthright access to water, while offering an unflinching look at the precarious relationship between humans and water in the US and abroad.
1% For The Planet is a growing global movement of 782 companies worldwide who have committed to donate 1% of their profit to a network of more than 1,500 global environmental organizations.
And so our dreams for global distribution are starting to manifest. We’re delighted to work with 1% For The Planet, they’re doing great work, and we’re honored to be the first theatrical film to join forces with them. We see this partnership as the very beginning of FLOW’s efforts as an engine for change, generating resource for local water campaigns and user-controlled solutions all over the world.
Ok, that’s it for now. Except to say a very big thank you for all of your email, and your expressions of support and interest in collaboration. On behalf of all of us, it’s deeply appreciated. And we’ll keep you posted on more FLOW news as it develops. Onward ho!
To water for all,
Steven